Built for Businesses that want to grow
Your website, your data and your ads, working as one system
Area 25 Marketing is a web design, custom software and Google Ads company in New Westminster, BC, working with businesses across Canada and the United States. We build the website, connect it to your analytics and CRM, and manage the advertising on that data.
DesignRush Top Web Design Agency18 years in online marketingClients across Canada and the US
Four Bases HQ 
Your data, to the power of 25
Most agencies sell one component. Area 25 integrates all four and maintains the connections, so every lead improves the precision of the next campaign.
Website
Every form, call and registration arrives tagged with where it came from.
Pages, forms, calls and chat are built to capture the source of each lead from day one.
Analytics
GA4 counts genuine enquiries only.
Call tracking and scored lead events show which channels bring the clients you want.
CRM
Your CRM, or one we build inside WordPress, holds every lead, deal and result.
We connect to the CRM you already use, or build one that fits how your team works.
Put it to work
Google Ads bids on the leads your CRM marks as qualified.
Email follow-up runs automatically, and the website evolves according to conversion data.
What we build
What we have built
Our own product · Fastpitch and baseball
Manage fastpitch and baseball operations in one system, from rosters to tournament day
Built on the engine behind International Softball Congress events, where a three-day qualifier went from 47.5 hours of a director's time to 4.5.
- Teams: rosters, coaches, seasons and event registration
- Organizers: divisions, pools, a schedule on every diamond, scores and tiebreakers
- Fans: results on the website as they happen, in English and French
International Softball Congress · Aurora, Colorado
A tournament manager that runs ISC events
About 43 hours saved per three-day qualifier. The same engine now runs Four Bases HQ.
Metalex Security · Scarborough, ON
From the first measurement to a project page on the website
Sales measures on site, the office quotes, installers add photos, and every finished job becomes a page on the Metalex website.
Small and medium companies
Holdfast: a CRM built inside WordPress
Pipeline, contacts and follow-ups in your own WordPress database. Paid once, no seat limit.
Who you will meet
“We don’t win on price. We win on what we build.”
Brian EradusFounder · 18 years in online marketingEvery project begins with a consultation with Brian, in person or on Google Meet. Area 25 then acts as your IT, marketing and project management department and engages the specialists your project requires.
- 1Free analysis. We assess your website, tracking, CRM and systems.
- 2Meet and plan. In person or on Google Meet, we agree on scope.
- 3Build and run. We launch, then refine with the data it produces.
Where we work
Based in New Westminster, BC. In person near Vancouver, on Google Meet everywhere else.
See where your site leaks leads
A free, recorded walkthrough, sent within two business days: speed, how Google reads your site, whether your tracking counts real leads, and how enquiries reach your CRM.
- How fast your pages load on phones and computers
- How Google indexes and reads your site
- Local visibility and your Google Business Profile
- Whether your analytics and ads count real leads
- How enquiries reach your CRM, and how fast they are answered
- One competitor, compared on the same points
18 years in online marketing