What we build · Business platforms
One system for how your organization actually runs
When paperwork, spreadsheets and separate subscriptions stop working together, we build one platform around your process, connected to your website, CRM and marketing.
Platforms we have built
01 · International Softball Congress
Tournament manager
Runs ISC tournaments from one system: teams, divisions, brackets, schedules and scores, with results published to the public site. A three-day qualifier now takes a director about 4.5 hours instead of 47.5.
02 · Fastpitch and baseball organizations
Four Bases HQ: league and event platform
Our own product for fastpitch and baseball: rosters and registration for teams, divisions, schedules and scores for the associations that run the events. Built on the ISC engine.
03 · Metalex Security, Scarborough
SafetyCam
Takes every Metalex job from the first measurement on site to a project page on their website.
How a platform project runs
We start with marketing and sales, the front end of your business, and integrate further when it makes sense. Area 25 acts as your IT, marketing and project management, and brings in specialists per project.
- 1AnalysisWe map your current tools, paperwork and data.
- 2Meet and scopeIn person or on Google Meet, we agree on scope and plan.
- 3Build in stagesYou use each part as soon as it works.
- 4Run and improveThe data it produces drives the next improvement.
Scope and investment
We agree on scope and price in person or on Google Meet, after the free analysis. Most platforms start with one phase your team uses right away, then grow from there.
Priced per project, after we meet
Do we need a new website first?
No. The platform can be integrated into the website you have.
Can it connect to the tools we keep?
Yes. We connect to your existing CRM and systems, or replace them where that saves time.