Small and medium companies

Holdfast: a CRM that lives inside WordPress

Holdfast keeps every lead, deal and follow-up in your own WordPress database. Your team works from one pipeline, customer data never leaves your website, and the licence is paid once, with no seat limit.

Holdfast pipeline board: deals from new lead to won, with likelihood and expected value per stage

For the team

  • A pipeline board from new lead to won, with how likely each stage is to close and the expected value
  • One record per contact: details, the job, and a timeline of calls, emails, visits and notes
  • Log a call in seconds and set the follow-up at the same time
  • Leads from website forms and Google Ads land in the pipeline with their source
  • Email consent tracked per contact, with a reminder before implied consent runs out

Built for estimators on the road

The Today list on the phone shows what is overdue, what is on today and what is next, with one tap to call the customer or open the address.

Holdfast Today list on a phone: an overdue quote, a call, a site visit and tomorrow's task

Every customer on one timeline

Calls, emails, site visits and notes sit on one timeline, next to the deal stage and the follow-ups.

Holdfast contact record: details, timeline of calls, emails and visits, deal stage and follow-ups

Your data stays yours

Customer records live in your own WordPress database. Holdfast's servers never receive them.

Holdfast audit log: exports, deletions, sign-ins and a blocked attempt to open another rep's customer
  • Roles for owners, managers, reps and crew, with reps limited to the customers they own
  • Two-factor sign-in for every user
  • An audit log of every export, deletion, sign-in and blocked attempt that nobody can edit
  • When a rep leaves, their customers move to someone else in one step

Invite the whole crew

The licence is paid once and has no seat limit. Crew members can be set up to see only today's jobs.

Holdfast team and roles: owner, manager, reps and crew with two-factor status
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